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The user is obligated to use the material in question exclusively for the promotion of tourism in Vienna and the advertisement of the tourism destination Vienna.


The requirement for the acquisition and use of material is the association promotion of tourism in Vienna and the advertisement of the tourism destination Vienna.

Apart from that, the user must belong to one of the following branches:


  • Print- and Online-Media for reports on Vienna (newspapers, magazines, but not books)
  • Television and Radio in the course of reports on Vienna
  • Travel agencies and Tour Operators
  • Austrian hotel and gastronomy companies
  • Tourist guides
  • Transport Carriers (Train, Bus, Shipping, Airlines, etc.)
  • Austrian and EU-authorities
  • Congress-, Meeting- and Incentive operators

  • Expressly barred is in particular the use for advertising purposes of products, commercial goods and services outside of the branches defined and for political purposes. In particular, the material may not be used for the advertisement of any anti-democratic or sexual content or be used unlawfully. The material may not be used for the printing on objects (e.g. promotional gifts, merchandising products, souvenirs). A special permit is required for the use in movies or on posters. It is generally forbidden to use the material for the promotion of tourist cities other than Vienna respectively other tourist countries other than Austria.

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